Marketing & Media Management Practice Project

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Semester	Winter semester
Duration of module	One semester
Module-Nr.	MIM S4 25
Type of course	Elective in S4 specialization
Frequency of module offer	Each year
Entry requirements	None
Responsible	Prof. Dr. Berthold H. Hass
University teacher	Prof. Dr. Berthold H. Hass
Teaching language	German or english
Total workload and structure (e.g. self-study + contact time)	150 h: 30 h contact time, 120 h self-study
Semester hours per week	2 hours
Emphasis of the grade for the final grade	5/120

Qualification objectives of the module:

The students are able to take up a problem from practice as well as to specify and structure it.
The students are able to work on the problem in a science-based manner within a team, develop well-founded solutions and give any specific recommendations.
The students are able to present the developed concept to representatives from practice and defend it.

Module contents:

As part of this course, any specific problems of a partner from practice (typically a company or any other organization from the region) are solved within the subject areas of marketing and media management. The students adopt the role of external consultants who specify the problem and work on it using various methods. The solution proposals developed are presented to the partner from practice.

Examination achievements:

Presentation and its demonstration to the partner from practice (5 CPs in total)

Literature:

Will be announced at the beginning of the course.