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Sozialwissenschaften. (2. Auflage, aktualisierte). Pearson. Peters, J. H. & Dörfler, T. (2019). Schreiben und Gestalten von Abschlussarbeiten in der Psychologie und den Sozialwissenschaften (2. Auflage, aktualisierte) [...] imparts some function-specific or industry-specific specialist knowledge. Teaching in spring 2024 BWL 2: Marketing Lecture number 22PF03k Semester Spring semester 2024 Type Prüfung Maximum number of participants

Business Administration 2: Marketing Listen Semester Winter semester Duration of module One semester Module-Nr. BIM PF 03 Type of course Compulsory Frequency of module offer Each year Entry requirements [...] teaching session, preparing exercises as well as written examination preparation) Semester hours per week 2 hours lecture + 1 hour tutorial Emphasis of the grade for the final grade 5/180 Qualification objectives [...] Communications policy Selected contexts of application Teaching and learning methods of the module 2-hour lecture, 1-hour tutorial Examination achievements Written examination as 60-minute examination

Sozialwissenschaften. (2. Auflage, aktualisierte). Pearson. Peters, J. H. & Dörfler, T. (2019). Schreiben und Gestalten von Abschlussarbeiten in der Psychologie und den Sozialwissenschaften (2. Auflage, aktualisierte) [...] Vorlesung (3 SWS) und der Übung (2 SWS). Unterrichtssprache: Deutsch. Literature Literatur: Küng, L. (2017): Strategic Management in the Media: From Theory to Practice, 2. Aufl., London et al. (Sage). Shapiro

S4 specialization: Marketing & Media Management Listen Under the influence of new media and technologies markets have significantly changed. In particular, information and communications technologies

contact time) 300 h: 150 h contact time, 150 h self-study Semester hours per week 3 hours lecture + 2 hours tutorial Emphasis of the grade for the final grade 10/120 Qualification objectives of the module:

(e.g. self-study + contact time) 150 h: 60 h contact time, 90 h self-study Semester hours per week 2 hours Emphasis of the grade for the final grade 5/120 Qualification objectives of the module: The students

Entertainment law Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 08 Type of course Elective in S4 specialization Frequency of module offer Each year Entry requiremen

F. (2008): Unternehmenskommunikation: Kommunikationsmanagement aus Sicht der Unternehmensführung, 2. Aufl., Wiesbaden (Gabler). Picot, A./Reichwald, R./Wigand, R. T. (2003): Die grenzenlose Unternehmung:

(e.g. self-study + contact time) 150 h: 30 h contact time, 120 h self-study Semester hours per week 2 hours Emphasis of the grade for the final grade 5/120 Qualification objectives of the module: The students

internet and in mobile media are a main focus. Special attention is currently paid in particular to Web 2.0 and social media accompanied by any challenges with regard to the marketing of media as well as a