/en/department-of-media-management-marketing/who-we-are
reflected in Media & Communication Management as the major field of study. Apart from media management, there are some further areas of activity within the field of general management and business economics, such [...] at a few German universities. Teaching and research at the Chair of Media Management at the International Institute for Management in Flensburg are characterized by an interdisciplinary approach. Through [...] as e.g. researching the organization of company networks. Profile The specialist field of media management has been represented at Europa-Universität Flensburg since the year 2000. With this chair initiated
/en/department-of-media-management-marketing/who-we-are/team
Team of Department Media Management and Marketing Listen Head of department Prof. Dr. Berthold H. Hass berthold.hass -PleaseRemoveIncludingDashes- @ uni-flensburg.de +49 461 805 2573 Gebäude Madrid - MAD
/en/department-of-media-management-marketing/studies-teaching
the Chair of Media Management primarily addresses students of the Bachelor degree course in International Management and students of the Master degree course in International Management Studies. Courses [...] Courses Bachelor degree program: International Management Master degree program: International Management Studies
/en/department-of-media-management-marketing/studies-teaching/bachelor
International Management (B.A.) Listen The six-semester Bachelor degree course in International Management combines a classic economic basic education with international and social-science emphasis and [...] 07/02/2024 Gebäude Helsinki - HEL 165 Lecturers Prof. Dr. Berthold H. Hass International Media Management Lecture number 22W122k Semester Spring semester 2024 Type Vorlesung/Übung Maximum number of pa
/en/department-of-media-management-marketing/studies-teaching/bachelor/business-administration-2-marketing
Compulsory Frequency of module offer Each year Entry requirements None Course BA International Management, also usable for other courses Responsible Prof. Dr. Berthold H. Hass/Ass. Prof. Ph. d. Svend Hollensen
/en/department-of-media-management-marketing/studies-teaching/bachelor/international-media-management
with regard to the media management. They know any characteristics of media products and specifics of new media. They can analyze exemplary segments of the media industry and develop independent solutions [...] International Media Management Listen Semester Winter semester Duration of module One semester Module-Nr. BIM W1 22 Type of course Elective Frequency of module offer Each year Entry requirements None Course [...] Course BA International Management, MA Culture-Language-Media Responsible Prof. Dr. Berthold H. Hass University teacher Prof. Dr. Berthold H. Hass Teaching language German or english Total workload and
/en/department-of-media-management-marketing/studies-teaching/master
der Übung (2 SWS). Unterrichtssprache: Deutsch. Literature Literatur: Küng, L. (2017): Strategic Management in the Media: From Theory to Practice, 2. Aufl., London et al. (Sage). Shapiro, C./Varian, H. R
/en/department-of-media-management-marketing/studies-teaching/master/s4-specialization
even classic media management skills are increasingly required within the field of marketing, as shown by the development of job profiles, such as that of the Social Media Manager. In turn, new technological [...] so that even the media management benefits from a closer interlinking with the field of marketing. Against this backdrop, the area of specialization in "Marketing & Media Management" imparts comprehensive [...] S4 specialization: Marketing & Media Management Listen Under the influence of new media and technologies markets have significantly changed. In particular, information and communications technologies
/en/department-of-media-management-marketing/studies-teaching/master/media-communication-management
basic questions and problem areas of media and communication management. Students are expected to learn basic aspects with regard to the management of media companies and acquire main theoretical approaches [...] media for the communication management. Moreover, they should be enabled to apply such principles and concepts within important segments of media and communication management. In this process, great value [...] Media & Communication Management Listen Semester Summer semester Duration of module One Semester Module-Nr. MIM S4 01 Type of course Elective in S4 specialization Frequency of module offer Each year Entry
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Marketing & Media Research Seminar Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 20 Type of course Elective in S4 specialization Frequency of module offer Each year