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Media & Communication Management Listen Semester Summer semester Duration of module One Semester Module-Nr. MIM S4 01 Type of course Elective in S4 specialization Frequency of module offer Each year E

Marketing & Media Research Seminar Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 20 Type of course Elective in S4 specialization Frequency of module offer Each year

Entertainment law Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 08 Type of course Elective in S4 specialization Frequency of module offer Each year Entry requiremen

Corporate communications Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 06 Type of course Elective in S4 specialization Frequency of module offer Each year Entry req

Marketing & Media Management Practice Project Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 25 Type of course Elective in S4 specialization Frequency of module offe

Research Listen Our field of research comprises all economic aspects of content production and marketing by using various media . In this context, business models as a conceptional frame of reference

Research projects Listen At the Chair of Media Management, there are continuously various research projects. The focus of current research is based on the Big Data phenomenon at the moment: Everybody

Publications Listen Monographs Hass, Berthold H. (2002): Geschäftsmodelle von Medienunternehmen: Ökonomische Grundlagen und Veränderungen durch neue Informations- und Kommunikationstechnik , Wiesbaden

Bachelor and master thesis at the Chair of Media Management Listen General information Bachelor and Master theses serve as an intensive scientific analysis of any selected issues. In accordance with t