/en/department-of-media-management-marketing/studies-teaching/master
Strategic Management in the Media: From Theory to Practice, 2. Aufl., London et al. (Sage). Shapiro, C./Varian, H. R. (1999): Information Rules: A Strategic Guide to the Network Economy, Boston (Harvard
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S4 specialization: Marketing & Media Management Listen Under the influence of new media and technologies markets have significantly changed. In particular, information and communications technologies
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(2008): Strategic Management in the Media: From Theory to Prac- tice, London et al. (Sage). Shapiro, C./Varian, H. R. (1999): Information Rules: A Strategic Guide to the Network Economy, Boston (Harvard
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-research-seminar
Marketing & Media Research Seminar Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 20 Type of course Elective in S4 specialization Frequency of module offer Each year
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Entertainment law Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 08 Type of course Elective in S4 specialization Frequency of module offer Each year Entry requiremen
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in total) Specific features: Occasionally guest lectures by speakers from industry Literature: Mast, C. (2010): Unternehmenskommunikation: Ein Leitfaden, 4. Aufl., Stuttgart (Lucius). Meckel, M./Schmid,
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-management-practice-project
Marketing & Media Management Practice Project Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 25 Type of course Elective in S4 specialization Frequency of module offe
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Research Listen Our field of research comprises all economic aspects of content production and marketing by using various media . In this context, business models as a conceptional frame of reference
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Research projects Listen At the Chair of Media Management, there are continuously various research projects. The focus of current research is based on the Big Data phenomenon at the moment: Everybody
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Publications Listen Monographs Hass, Berthold H. (2002): Geschäftsmodelle von Medienunternehmen: Ökonomische Grundlagen und Veränderungen durch neue Informations- und Kommunikationstechnik , Wiesbaden