/en/department-of-media-management-marketing/studies-teaching/bachelor
International Management (B.A.) Listen The six-semester Bachelor degree course in International Management combines a classic economic basic education with international and social-science emphasis an
/en/department-of-media-management-marketing/studies-teaching/bachelor/business-administration-2-marketing
courses Responsible Prof. Dr. Berthold H. Hass/Ass. Prof. Ph. d. Svend Hollensen (SDU) University teacher Prof. Dr. Berthold H. Hass/Ass. Prof. Ph. d. Svend Hollensen (SDU) Teaching language German or english
/en/department-of-media-management-marketing/studies-teaching/master
Teaching in spring 2024 Listen Bachelor/Master Kolloquium Lecture number 22PF21k Semester Spring semester 2024 Type Kolloquium Maximum number of participants 20 Events Day Time Recurrence Duration Roo
/en/department-of-media-management-marketing/studies-teaching/master/s4-specialization
S4 specialization: Marketing & Media Management Listen Under the influence of new media and technologies markets have significantly changed. In particular, information and communications technologies
/en/department-of-media-management-marketing/studies-teaching/master/media-communication-management
Media & Communication Management Listen Semester Summer semester Duration of module One Semester Module-Nr. MIM S4 01 Type of course Elective in S4 specialization Frequency of module offer Each year E
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-research-seminar
Marketing & Media Research Seminar Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 20 Type of course Elective in S4 specialization Frequency of module offer Each year
/en/department-of-media-management-marketing/studies-teaching/master/entertainment-law
Examination achievements: Seminar paper with presentation (5 CPs in total) Literature: Fechner, F. (2011): Medienrecht, 12. Auflage, Stuttgart (UTB).
/en/department-of-media-management-marketing/studies-teaching/master/corporate-communications
Corporate communications Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 06 Type of course Elective in S4 specialization Frequency of module offer Each year Entry req
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-management-practice-project
Marketing & Media Management Practice Project Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 25 Type of course Elective in S4 specialization Frequency of module offe
/en/department-of-media-management-marketing/research
Research Listen Our field of research comprises all economic aspects of content production and marketing by using various media . In this context, business models as a conceptional frame of reference