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Team of Department Media Management and Marketing Listen Head of department Prof. Dr. Berthold H. Hass berthold.hass -PleaseRemoveIncludingDashes- @ uni-flensburg.de +49 461 805 2573 Gebäude Madrid -
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Studies & Teaching Listen The teaching portfolio of the Chair of Media Management primarily addresses students of the Bachelor degree course in International Management and students of the Master degr
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International Management (B.A.) Listen The six-semester Bachelor degree course in International Management combines a classic economic basic education with international and social-science emphasis an
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Business Administration 2: Marketing Listen Semester Winter semester Duration of module One semester Module-Nr. BIM PF 03 Type of course Compulsory Frequency of module offer Each year Entry requiremen
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Strategic Management in the Media: From Theory to Practice, 2. Aufl., London et al. (Sage). Shapiro, C./Varian, H. R. (1999): Information Rules: A Strategic Guide to the Network Economy, Boston (Harvard
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S4 specialization: Marketing & Media Management Listen Under the influence of new media and technologies markets have significantly changed. In particular, information and communications technologies
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(2008): Strategic Management in the Media: From Theory to Prac- tice, London et al. (Sage). Shapiro, C./Varian, H. R. (1999): Information Rules: A Strategic Guide to the Network Economy, Boston (Harvard
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Marketing & Media Research Seminar Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 20 Type of course Elective in S4 specialization Frequency of module offer Each year
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Entertainment law Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 08 Type of course Elective in S4 specialization Frequency of module offer Each year Entry requiremen
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in total) Specific features: Occasionally guest lectures by speakers from industry Literature: Mast, C. (2010): Unternehmenskommunikation: Ein Leitfaden, 4. Aufl., Stuttgart (Lucius). Meckel, M./Schmid,