/en/department-of-media-management-marketing/studies-teaching/master
Teaching in spring 2024 Listen Bachelor/Master Kolloquium Lecture number 22PF21k Semester Spring semester 2024 Type Kolloquium Maximum number of participants 20 Events Day Time Recurrence Duration Roo
/en/department-of-media-management-marketing/studies-teaching/master/s4-specialization
S4 specialization: Marketing & Media Management Listen Under the influence of new media and technologies markets have significantly changed. In particular, information and communications technologies
/en/department-of-media-management-marketing/studies-teaching/master/media-communication-management
Media & Communication Management Listen Semester Summer semester Duration of module One Semester Module-Nr. MIM S4 01 Type of course Elective in S4 specialization Frequency of module offer Each year E
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-research-seminar
contact time, 90 h self-study Semester hours per week 2 hours Emphasis of the grade for the final grade 5/120 Qualification objectives of the module: The students should be able to find and organize a research [...] amount of lectures on scientific methods Examination achievements: Seminar paper and presentation (5 CPs in total) Specific features: Interviews with experts from the field or users
/en/department-of-media-management-marketing/studies-teaching/master/entertainment-law
contact time, 60 h self-study Semester hours per week 3 hours Emphasis of the grade for the final grade 5/120 Qualification objectives of the module: The module imparts an insight into the legal context of [...] module: Lecture, tutorial, presentation Examination achievements: Seminar paper with presentation (5 CPs in total) Literature: Fechner, F. (2011): Medienrecht, 12. Auflage, Stuttgart (UTB).
/en/department-of-media-management-marketing/studies-teaching/master/corporate-communications
contact time, 60 h self-study Semester hours per week 3 hours Emphasis of the grade for the final grade 5/120 Qualification objectives of the module: The lecture gives an introduction to the basic questions [...] methods of the module: Lecture with integrated tutorials Examination achievements: Written examination (5 CPs in total) Specific features: Occasionally guest lectures by speakers from industry Literature: Mast [...] , R./Wigand, R. T. (2003): Die grenzenlose Unternehmung: Information, Organisation und Management, 5. Aufl., Wiesbaden (Gabler).
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-management-practice-project
contact time, 120 h self-study Semester hours per week 2 hours Emphasis of the grade for the final grade 5/120 Qualification objectives of the module: The students are able to take up a problem from practice [...] practice. Examination achievements: Presentation and its demonstration to the partner from practice (5 CPs in total) Literature: Will be announced at the beginning of the course.
/en/department-of-media-management-marketing/research
Research Listen Our field of research comprises all economic aspects of content production and marketing by using various media . In this context, business models as a conceptional frame of reference
/en/department-of-media-management-marketing/research/projects
Research projects Listen At the Chair of Media Management, there are continuously various research projects. The focus of current research is based on the Big Data phenomenon at the moment: Everybody
/en/department-of-media-management-marketing/research/publications
Strategies: Business Challenges and Opportunities'", in: The International Journal on Media Management 5 (3), 2003, S. 211-212. Hass, Berthold H. (1998): "Risikobereitschaft und Gewissen als Determinanten [...] Computer Zeitung 25/2003, S. 6. Kauffelt, Sven (2002): "Internet: Persönliche Tour", in: Credit Reform 5/2002, S. 42.