/en/department-of-media-management-marketing/studies-teaching/master/media-communication-management
language German or english Total workload and structure (e.g. self-study + contact time) 300 h: 150 h contact time, 150 h self-study Semester hours per week 3 hours lecture + 2 hours tutorial Emphasis
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-research-seminar
Teaching language German or english Total workload and structure (e.g. self-study + contact time) 150 h: 60 h contact time, 90 h self-study Semester hours per week 2 hours Emphasis of the grade for the final grade
/en/department-of-media-management-marketing/studies-teaching/master/entertainment-law
Götz Teaching language German Total workload and structure (e.g. self-study + contact time) 150 h: 90 h contact time, 60 h self-study Semester hours per week 3 hours Emphasis of the grade for the final grade
/en/department-of-media-management-marketing/studies-teaching/master/corporate-communications
Hass Teaching language German Total workload and structure (e.g. self-study + contact time) 150 h: 90 h contact time, 60 h self-study Semester hours per week 3 hours Emphasis of the grade for the final grade
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-management-practice-project
Teaching language German or english Total workload and structure (e.g. self-study + contact time) 150 h: 30 h contact time, 120 h self-study Semester hours per week 2 hours Emphasis of the grade for the final
/en/department-of-media-management-marketing/research
Research Listen Our field of research comprises all economic aspects of content production and marketing by using various media . In this context, business models as a conceptional frame of reference
/en/department-of-media-management-marketing/research/projects
Research projects Listen At the Chair of Media Management, there are continuously various research projects. The focus of current research is based on the Big Data phenomenon at the moment: Everybody
/en/department-of-media-management-marketing/research/publications
Framework and Two Examples from the German Publishing Industry", in: Journal of Media Business Studies 8 (1), 2011, S. 47-68 [ PDF ]. Cyganski, Petra / Hass, Berthold H. (2011): " Potenziale sozialer
/en/department-of-media-management-marketing/scientific-qualification-work
Bachelor and master thesis at the Chair of Media Management Listen General information Bachelor and Master theses serve as an intensive scientific analysis of any selected issues. In accordance with t
/en/department-strategic-and-international-management/teaching/master/praxisprojekt-strategie-organisation-entrepreneurship