/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-management-practice-project
Marketing & Media Management Practice Project Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 25 Type of course Elective in S4 specialization Frequency of module offe
/en/department-of-media-management-marketing/research
Research Listen Our field of research comprises all economic aspects of content production and marketing by using various media . In this context, business models as a conceptional frame of reference
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Research projects Listen At the Chair of Media Management, there are continuously various research projects. The focus of current research is based on the Big Data phenomenon at the moment: Everybody
/en/department-of-media-management-marketing/research/publications
Berthold H. (2006): "Neue Chancen für die Medienbranche?", Statement im Rahmen des Private Company Forums "Medien" des Deutschen Eigenkapitalforums Herbst 2006, Frankfurt, 28. November 2006. Hass, Berthold [...] Hass, Berthold H. (2006): " Content Management: Inhalte für Neue Medien strategisch nutzen ", in: Scholz, Christian (Hrsg.): Handbuch Medienmanagement , Berlin et al. (Springer), 2006, S. 375-391. Friederichs [...] Berthold H. (2006): "Der Markt für Hörbücher: Eine Analyse klassischer und neuer Distributionsformen", in: MedienWirtschaft: Zeitschrift für Medienmanagement und Kommunikationsökonomie 03 (03/2006), S. 22-35
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prepared. In this context, the exposé comprises a) the motivation of the work, b) the specific issue, c) the selected research methodology and d) the further approach or the structure of the work. Based on
fileadmin/content/institute/iim/dokumente/forschung/danish-german-working-paper-series/5-danish-german-research-paper-no.-5.pdf
Vol. 53, No. 3: 41–49. Armstrong, M. 2006. Competition in Two-sided Markets, in: The RAND Journal of Economics, Vol. 37, No. 3: 668-691. Baldwin, C. Y. & Woodard C. J. 2009. The Architecture of Platforms: [...] Amit, R. & Zott, C. 2015. Crafting Business Architecture: The antecedents of business model design, in: Strategic Entrepreneurship Journal, Vol. 9, No. 4: 331-350. Amit, R. & Zott, C. 2012. Creating Value [...] 48-59. Katz, M. L. & Shapiro, C. 1994. Systems Competition and Network Effects, in: The Journal of Economic Perspectives, Vol. 8, No. 2: 93-115. Katz, M. L. & Shapiro, C. 1985. Network Externalities,
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/en/iim/institute/research-foci/danish-german-working-paper-series/research-paper-5
Beckmann, O. & Royer, S.: Business Models and Impact of Different Market Contexts: Towards an analytical framework for researchers and practitioners, 2016 Listen [PDF - Download] The focus of this res
/en/department-of-human-resources-and-organization/who-we-are
Who we are Listen Human resources... In principle, organizations consist of nothing else than people working with them. In this respect, personnel is not simply another "production factor", but to som