/en/department-of-media-management-marketing/studies-teaching/master
Teaching in spring 2024 Listen Bachelor/Master Kolloquium Lecture number 22PF21k Semester Spring semester 2024 Type Kolloquium Maximum number of participants 20 Events Day Time Recurrence Duration Roo
/en/department-of-media-management-marketing/studies-teaching/master/s4-specialization
required within the field of marketing, as shown by the development of job profiles, such as that of the Social Media Manager. In turn, new technological circumstances and a changed usage behavior also bear new [...] media-specific contents. In this connection, value is placed on the ability of independent scientific work as well as practical application in any specific problem situations likewise. Thus, the study program [...] research seminar serves as integration and introduction to the Master thesis for which the students work on a specific topic by using empirical methods under intensive supervision. An overview [14471] of
/en/department-of-media-management-marketing/studies-teaching/master/media-communication-management
Teaching and learning methods of the module: Lecture, tutorial and group work Examination achievements: Written examination and group work (10 CPs in total) Specific features: If possible, conception and im [...] upon the challenges arising from new information and communication technologies (incl. mobile and social media). Module contents: Introduction Advertizing theory Foundations of media planning Foundations
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-research-seminar
projects of current subject areas (e.g. Virtual goods, social media marketing, etc.). A corresponding amount of lectures with regard to scientific work and, in particular, with regard to the collection and
/en/department-of-media-management-marketing/studies-teaching/master/entertainment-law
Entertainment law Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 08 Type of course Elective in S4 specialization Frequency of module offer Each year Entry requiremen
/en/department-of-media-management-marketing/studies-teaching/master/corporate-communications
Corporate communications Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 06 Type of course Elective in S4 specialization Frequency of module offer Each year Entry req
/en/department-of-media-management-marketing/studies-teaching/master/marketing-media-management-practice-project
to take up a problem from practice as well as to specify and structure it. The students are able to work on the problem in a science-based manner within a team, develop well-founded solutions and give any [...] media management. The students adopt the role of external consultants who specify the problem and work on it using various methods. The solution proposals developed are presented to the partner from practice
/en/department-of-media-management-marketing/research
in mobile media are a main focus. Special attention is currently paid in particular to Web 2.0 and social media accompanied by any challenges with regard to the marketing of media as well as advertizing
/en/department-of-media-management-marketing/research/projects
Research projects Listen At the Chair of Media Management, there are continuously various research projects. The focus of current research is based on the Big Data phenomenon at the moment: Everybody
/en/department-of-media-management-marketing/research/publications
Carlo / Hass, Berthold H. (2010): "Management von regionalen Unternehmensnetzwerken: Das Projekt InterWork ", in: Hass, Berthold H. / Jung, Rüdiger H. / Simon, Carlo (Hrsg.): Management in regionalen Netzwerken: