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Entertainment law Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 08 Type of course Elective in S4 specialization Frequency of module offer Each year Entry requiremen

total) Specific features: Occasionally guest lectures by speakers from industry Literature: Mast, C. (2010): Unternehmenskommunikation: Ein Leitfaden, 4. Aufl., Stuttgart (Lucius). Meckel, M./Schmid, B. F

Marketing & Media Management Practice Project Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 25 Type of course Elective in S4 specialization Frequency of module offe

Research Listen Our field of research comprises all economic aspects of content production and marketing by using various media . In this context, business models as a conceptional frame of reference

Research projects Listen At the Chair of Media Management, there are continuously various research projects. The focus of current research is based on the Big Data phenomenon at the moment: Everybody

Berthold H. (Hrsg., 2010): Customer Behaviour in Non-Store Retailing - Journal of Customer Behaviour 9 (2) (Special Issue), 2010. Hass, Berthold H. / Jung, Rüdiger H. / Simon, Carlo (Hrsg., 2010): Management [...] Jana / Willbrandt, Klaus W. (2010): " Sexualdimorphismen im Kaufentscheidungsprozess ", in: der markt - Journal für Marketing 49 (3-4), 2010, S. 185-199. Hass, Berthold H. (2010): "Theoretische Perspektiven [...] Netzwerken: Grundlagen, Anwendungen, Perspektiven , Aachen (Shaker), 2010, S. 23-37. Jung, Rüdiger H. / Simon, Carlo / Hass, Berthold H. (2010): "Management von regionalen Unternehmensnetzwerken: Das Projekt

Bachelor and master thesis at the Chair of Media Management Listen General information Bachelor and Master theses serve as an intensive scientific analysis of any selected issues. In accordance with t

Amit and Zott, 2012 and 2015; Casadesus-Masanell and Ricart, 2010; Chesborough and Rosenbloom, 2002; Osterwalder and Pigneur, 2009; Teece, 2010). Strategic management in its “early days” very much relied [...] Education: Students’ Usage Behaviour, 2010. No. 3 Fietze, S., Holst, E. & Tobsch, V.: Germany’s Next Top Manager: Does Personality explain the Gender Career Gap?, 2010. No. 4 Piper, A.: The Benefits, Challenges [...] value that it delivers. […] a business model is more generic than a business strategy. […]” Teece (2010, p. 173) “A business model is a simplified and aggregated presentation of the relevant activities

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• Research Paper 5