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(e.g. self-study + contact time) 150 h: 30 h contact time, 120 h self-study Semester hours per week 2 hours Emphasis of the grade for the final grade 5/120 Qualification objectives of the module: The students
/en/department-of-media-management-marketing/research
internet and in mobile media are a main focus. Special attention is currently paid in particular to Web 2.0 and social media accompanied by any challenges with regard to the marketing of media as well as a
/en/department-of-media-management-marketing/research/projects
Research projects Listen At the Chair of Media Management, there are continuously various research projects. The focus of current research is based on the Big Data phenomenon at the moment: Everybody
/en/department-of-media-management-marketing/research/publications
): Web 2.0: Neue Perspektiven für Marketing und Medien , 2. Aufl., Berlin et al. (Springer), 2011, S. 81-96. Walsh, Gianfranco / Kilian, Thomas / Hass, Berthold H. (2011): " Grundlagen des Web 2.0 ", in: [...] Walsh, Gianfranco / Hass, Berthold H. / Kilian, Thomas (Hrsg., 2011): Web 2.0: Neue Perspektiven für Marketing und Medien , 2. Aufl., Berlin et al. (Springer), 2011 [Inhaltsverzeichnis: PDF ; Vorwort: [...] in: Walsh, Gianfranco / Hass, Berthold H. / Kilian, Thomas (Hrsg.): Web 2.0: Neue Perspektiven für Marketing und Medien , 2. Aufl., Berlin et al. (Springer), 2011, S. 3-19. Pezoldt, Kerstin / Schliewe,
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developed within 4 to 6 weeks. For this purpose, a rough structuring as well as an exposé of approx. 2-4 pages are prepared. In this context, the exposé comprises a) the motivation of the work, b) the specific
fileadmin/content/institute/iim/dokumente/forschung/danish-german-working-paper-series/5-danish-german-research-paper-no.-5.pdf
literature (see Table 2 again). Due to the growing relevance of platform markets (Parker et al., 2016) we take these as exemplary market contexts for our business model considerations next. 2.2 Platform market [...] ones and summarize them in the following Table 2. Our selection criteria have been the operationalization of the elements as well as the applicability. Table 2: Choice of existing business model analysis [...] (2000) 1. Value streams 2. Revenue streams 3. Logistical streams Operationalized Applied for e-commerce types Morris, Schindehutte and Allen (2005) 1. Factors related to the offering 2. Market factors 3. Internal
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/en/iim/institute/research-foci/danish-german-working-paper-series/research-paper-5
Beckmann, O. & Royer, S.: Business Models and Impact of Different Market Contexts: Towards an analytical framework for researchers and practitioners, 2016 Listen [PDF - Download] The focus of this res
/en/department-of-human-resources-and-organization/who-we-are
Who we are Listen Human resources... In principle, organizations consist of nothing else than people working with them. In this respect, personnel is not simply another "production factor", but to som