fileadmin/content/abteilungen/marketing/dokumente/pdfs/intrapreneurship.pdf
holtzbrinck- digital.com/index.php?company [20.09.2010]. Holtzbrinck Publishing Group (2010). Company Website. URL: http://www.holtzbrinck.com/ artikel/779438&s=en [20.09.2010]. Hutzschenreuter, Thomas (2001) [...] Kilian, Thomas & Hass, Berthold H. (2011). Grundlagen des Web 2.0, In: Walsh, Gianfranco, Hass, Berthold H. & Kilian, Thomas (Eds.): Web 2.0: Neue Perspektiven für Marketing und Medien, 2nd edition, Berlin [...] these modes of organization using some recent examples from the adoption of the Internet and the Web 2.0 in Germany’s publishing industry in section 5. Finally, I give an outlook and discuss some directions
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