/en/department-of-media-management-marketing/studies-teaching/bachelor/business-administration-2-marketing
2: Marketing Listen Semester Winter semester Duration of module One semester Module-Nr. BIM PF 03 Type of course Compulsory Frequency of module offer Each year Entry requirements None Course BA International [...] Martin (2009): Markt und Unternehmung: Eine marktorientierte Einführung in die Betriebswirtschaftslehre, 3. Aufl., Wiesbaden (Gabler), 2009. Homburg, Christian / Krohmer, Harley (2009): Grundlagen des Marke
/en/department-of-media-management-marketing/studies-teaching/bachelor/international-media-management
Media Management Listen Semester Winter semester Duration of module One semester Module-Nr. BIM W1 22 Type of course Elective Frequency of module offer Each year Entry requirements None Course BA International [...] 2-hour lecture, 1-hour tutorial Examination achievements Written examination as 60-minute examination (3/5) and study-related team work (2/5) (5 CPs in total) Specific features Individual field visits and
/en/department-of-media-management-marketing/studies-teaching/master
spring 2024 Listen Bachelor/Master Kolloquium Lecture number 22PF21k Semester Spring semester 2024 Type Kolloquium Maximum number of participants 20 Events Day Time Recurrence Duration Room Fri. 09:00 to [...] Pearson. Medien- und Kommunikationsmanagement Lecture number 22S401k Semester Spring semester 2024 Type Vorlesung/Übung Maximum number of participants 16 Events Day Time Recurrence Duration Room Mon. 13:00 [...] ranstaltung in der Spezialisierung S4. 10 CP nur in Verbindung mit der Teilnahme an der Vorlesung (3 SWS) und der Übung (2 SWS). Unterrichtssprache: Deutsch. Literature Literatur: Küng, L. (2017): Strategic
/en/department-of-media-management-marketing/studies-teaching/master/media-communication-management
n Management Listen Semester Summer semester Duration of module One Semester Module-Nr. MIM S4 01 Type of course Elective in S4 specialization Frequency of module offer Each year Entry requirements None [...] (e.g. self-study + contact time) 300 h: 150 h contact time, 150 h self-study Semester hours per week 3 hours lecture + 2 hours tutorial Emphasis of the grade for the final grade 10/120 Qualification objectives
/en/department-of-media-management-marketing/studies-teaching/master/entertainment-law
Entertainment law Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 08 Type of course Elective in S4 specialization Frequency of module offer Each year Entry requirements None [...] (e.g. self-study + contact time) 150 h: 90 h contact time, 60 h self-study Semester hours per week 3 hours Emphasis of the grade for the final grade 5/120 Qualification objectives of the module: The module
/en/department-of-media-management-marketing/studies-teaching/master/corporate-communications
communications Listen Semester Winter semester Duration of module One semester Module-Nr. MIM S4 06 Type of course Elective in S4 specialization Frequency of module offer Each year Entry requirements None [...] (e.g. self-study + contact time) 150 h: 90 h contact time, 60 h self-study Semester hours per week 3 hours Emphasis of the grade for the final grade 5/120 Qualification objectives of the module: The lecture
fileadmin/content/institute/iim/dokumente/forschung/danish-german-working-paper-series/5-danish-german-research-paper-no.-5.pdf
streams 2. Revenue streams 3. Logistical streams Operationalized Applied for e-commerce types Morris, Schindehutte and Allen (2005) 1. Factors related to the offering 2. Market factors 3. Internal capability [...] Capabilities, and the Replication of Technology, in: Organization Science, Vol. 3, No. 3: 383-397. Laniado, E. 2016. Revenue Model Types: The quick guide, http://www.bmnow.com/revenue- models-quick-guide/, retrieved [...] Customer value proposition 2. Profit formula 3. Key resources 4. Key processes Operationalized Applied Osterwalder and Pigneur (2009) 1. Key partners 2. Key activities 3. Key resources 4. Value Proposition 5
/en/department-of-human-resources-and-organization/qualification-works/doctorate
persons the following procedure has been laid down: For a first evaluation a rough draft (approx. 2-3 explanatory pages) of the envisaged research question and objective is requested. On this basis, a decision [...] information and regulations for the colloquia taking place can be found here: Filename Date Size / type doctoral-colloquium-puo-january2023.pdf 01/11/2023 160 KB (PDF)
/en/department-of-human-resources-and-organization/qualification-works/bachelor-and-master-theses
professor. Are there specific requirements for the supervision of my work? Master's theses from the S3 focus will only be accepted for supervision if the HRM lecture has also been (successfully) attended [...] integration as a challenge in decentralized small and medium-sized businesses HR managers' power: type and use in strategic change processes Micropolitical influence on the intra-organizational legitimacy
/en/department-of-industrial-organizational-psychology/studies-teaching/teaching-sessions
Tutorial 3 5 ST / 2 MIM S3 01 Organizational Behaviour Organizational Behaviour Tutorial Organizational Behaviour Master "International Management Studies" Seminar Tutorial 2 1 5 AT / 1 MIM S3 05 Methods [...] Studies" Seminar Project 2 1 5 AT / 1 MIM S3 07 Training and Coaching Seminar Training and Coaching Master "International Management Studies" Seminar 2 5 AT MIM S3 08 Groups in Organizations Seminar Group [...] AT / 2 MIM S3 09 Health and Stress at Work Seminar Health and Stress at Work Project Health and Stress at Work Master "International Management Studies" Seminar Projekt 2 1 5 ST / 2 MIM S3 20 Researchseminar